“BTL Collection serves Boutique Designer Hotels and Retreats with the opportunity to expand their property performance
and workflow without making sacrifices to the uniqueness of the concept, charm and individualism of the product, design and service culture. Offering an international well known and established brand image.
2012 BTL Hospitality was established with offices in Beijing and Shanghai, as the general agent of the French top luxury international hotel group HÔTELS & PRÉFÉRENCE in Asia.
2013 Introduced Sabre Reservation System affiliation to boutique hotels in China.
2014 Took over the first Chinese hotel in Tbilisi, successfully hold the Belt and Road Summit for the region in the same year.
2015 Rebranded Kempinski Yixing to Hotel PRÉFÉRENC.
2016 The first Chinese luxury hotel, WEI Retreat opened in Tianmu Lake. BTL established a funky fashion brand “ DU House”.
2016 We officially signed a cooperation agreement with Rainbow Fish Rehabilitation & Nursing Care Center, inject hospitality service into high-end wellness treatment.
2017 The first YU boutique hotel opened in Nanchang. Then opened the first WEI Academy in Sanya , aim to improve the hospitality industry education based on Chinese culture.
2018 WEI Academy developed in Linyi and Shanghai. H18, the high-end time-share club house opend in Shanghai.
2019 Took over the ex-Holiday Inn in Shanghai, which would be refurbished to DU House as mock-up hotel. Took over WE Hotel Toya in Hokkaido to walk into Japan market.
From the 5000 years of Chinese culture and the emperor palace etiquette, discovering the lost Chinese culture of service that the modern generation is searching for the new life style of hotel and resort experiences. creating the standards of Oriental Service for the Chinese luxury hotel brand