BRAND HISTORY

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BRAND HISTORY

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Hotels & Preference is an International Hotel Chain, created in 2000 by its originators in France; Today the French brand includes 150 mainly 4 and 5 star exceptional Hotels in 20 different destinations. Hotels & Preference presents distinctly contemporary service, offering customers outstanding levels of comfort. In less than 12 years, with more than 10,000 rooms on offer, Hotels & Preference has become one of the top 5 chains of luxury Hotels.

The Hotel’s basic values come out from the French exquisite and delicate principles, such as: 

  F Friendly 

  R Romantic 

  Attractive 

  = Noble 

  = Comfort 

 = Elegant 

Hôtels & Préférence meets customers’ needs who are looking for luxury Hotels, and those who enjoy cozy places with an intimate, laid-back style. A quality brand categories include:

 

PALACE – Outstanding hotel with an international reputation

LUXURY  Luxury hotel with unique atmosphere

BUSINESS – Upscale hotel for business travelers and leisure

BOUTIQUE – Urban hotel remarkable for its style and /or design

RESORTS –  Prestigious hotel with many leisure activities

DEMEURE – Charming hotel full of character

 

Group’s main goal is to significantly increase turnover in all areas of Leisure, Corporate and MICE hospitality channel by creating greater visibility for you using chain’s 14 sales offices around the world, Hotel’s strong online presence, and the use of GDS IW code with travel agents.